Best Time To Buy Clothes Online in 2026: Buy clothes during the major sales on online shopping platforms. Sales like Amazon’s Great Indian Festival Sale, Flipkart’s Big Billion Days Sale, Black Friday Sale, and End of Season Sales to get 50%-90% discounts on clothes.
Shopping online for trendy fashion clothing or festive clothing? Online shopping for clothes can be pocket-friendly by buying them during major sales. There are major festive sales in India at the time of Diwali and Dussehra, which offer up to 90% off on clothing.
E-commerce platforms like Amazon and Flipkart offer big discounts on clothing during the major sales. You can buy clothes online during “Amazon’s Great Indian Festival” sale and “Flipkart’s Big Billion Days” sale with hefty discounts.
Also, online shopping platforms like Myntra and Ajio run major sales with significant price drops. Myntra has the “End of Reason Sale” in June and December with up to 50%-90% off on clothes.
With the attractive discount on clothes during the sale, you can add more savings to your pocket with coupon codes for clothes, bank offers, and more deals. In easy words, if you are going to save ₹350 on a t-shirt or trousers by buying it during a sale. Adding a coupon for clothes from a coupon website like CouponMoto, or a bank offer to give an extra 5%-15% off.
Online shopping for clothes can be a delightful experience when you get extra discounts without much effort. The major sales for buying clothes with the maximum discounts are discussed below. Have a look at it before you start shopping for new fashion clothing.
When is the best time to buy clothes online?
Whether it’s ethnic wear or casual wear, Gen Z and Millennials both look for the latest styles at an affordable price range. Getting extra discounts on the latest fashion clothing is possible during the sales at different times of the year.
Here is an easy-to-understand table given below that shows the major sale months to buy clothes with the discounts available.
| Month | Sale Events | Discount Range |
| January | New Year Sale, Winter Clearance | 50%–80% |
| March | Myntra Birthday, Holi Sale | 40%–90% |
| April | Summer Sales | 20%–50% |
| June | End of Season Sale (EOSS) | 50%–90% |
| September | Festive sales begin | 50%–70% |
| October | Diwali Mega Sales | 60%–90% |
| November | Black Friday | 40%–80% |
| December | End of Season Sale (EOSS) | 50%–70% |
Table: Best month to buy clothes with discounts
From the above table, it can be seen that the major discounts on clothes are during festive sales like Holi and Diwali. And the other good time to buy clothes is during Black Friday and the End-of-Season sales.
Get to know more about the sale and which shopping platforms can offer more discounts when buying clothes.
Big Sales To Buy Clothes Online
While you see all the different sales of clothes that take place over a year, there are a few most important ones, which give maximum discounts and have many deals on clothes.
1. Festive Sales: During any festival, we prefer to shop for new clothes, especially during Diwali, Dusshera, and Holi. Therefore, many shopping platforms offer big discounts of up to 50%–70% on the new-season styles.
You can shop during the largest festival sales on e-commerce platforms like Amazon and Flipkart. In between September and October, there are Flipkart’s Big Billion Days Sale and Amazon’s Great Indian Festival Sale with up to 70%-80% discounts on clothing.
The other platforms, like Myntra and Ajio, offer festive sales like the Diwali Sale, when there are high discounts on ethnic wear, traditional clothing, and fashion clothing.
2. End of Season Sale (EOSS): Most of the online clothes platforms have the End of Season Sales with 50%–70% discount on the different clothing categories. The EOSS sales are held twice a year, once between May and June for the clearance of summer clothing. And another during December, which extends to January, for the clearance of winter clothing.
One of the most popular sales for high discounts on clothing is the “End of Reason Sale (EORS)” on Myntra. Among all the sales held on different platforms, Myntra offers deeper price drops on all types of clothing.
3. Black Friday Sale: Another big sale on many online platforms is the Black Friday Sale, which is in November. If you are planning to buy the branded clothes, ethnic wears or winter fashion, you can shop during this sale and get up to 80% discounts. In Black Friday Sale, you can find good deals on a wide range of national and international fashion clothing brands.
Moving on to the next important thing, the top shopping platforms in India for budget-friendly shopping for clothes.
Top Site To Buy Clothes Online
Sometimes it can even get confusing which platform to choose for buying clothes at the best price.
For you to know, most of the Indians prefer to buy clothes from platforms like Myntra, Ajio, Amazon, and Flipkart. The reason for being the most preferred is that these sites have both national and global clothing brands at affordable prices. This means you get to shop form wider range of clothing categories without stretching the budget.
Moreover, the quality of the clothes and the variety are never compromised. The shopping sites like Myntra and Ajio offer good quality fabric and authentic brand clothes at discounted prices. Amazon and Flipkart have a wide range of clothing from different brands, starting at very low prices.
While shopping on platforms like Amazon, Flipkart, Myntra, and Ajio, you’ll get various deals and sales on different clothing brands. You can buy the latest fashion clothes on these shopping sites at low prices during the sale.
Carry on reading this article to know more about the major sales on different shopping platforms and the discounts they offer on clothes.
Best time to buy clothes online on popular shopping sites
Explore various major sales on different sites to buy clothes online with more discounts. See the table below to know more about the sales on different shopping sites.
| Shopping Platform | Best Sale Event | Month | Discount Range |
| Myntra | End of Reason Sale (EOSS) | May/June & December | 50%–90% |
| Big Fashion Festival / Diwali Sale | September–October | 50%–90% | |
| Black Friday Sale | November | Up to 80% | |
| Ajio | Big Bold Sale | May/June & December | 50%–80% |
| Mega Diwali Sale | December–January | 50%–90% | |
| Final Clearance or End of Season Sale | September–October | 40%–70% | |
| Amazon | Great Indian Festival | September–October | 50%–80% |
| Prime Day Sale | July | 40%–70% | |
| Black Friday Sale | November | Up to 80% | |
| Wardrobe Refresh Sale | December | 60%-80% | |
| Flipkart | Big Billion Days | September–October | 50%–90% |
| End of Season Sale | June & December | 40%–80% |
Table: Major Sales at different platforms to shop for clothes
Let’s have a deeper understanding of the major sales on the different shopping sites.
When to buy clothes on Myntra? Not to think much, the End of Reason Sale (EORS) is considered one of the biggest sales for buying clothes on Myntra. This sale is twice a year, first between May and June, with extra discounts on the summer clothing. The second time EORS is in December with high discounts on the winter collection. You can prefer to buy festive clothes during the Big Fashion Festival Sale.
When to buy clothes on Ajio? The best time to shop for clothes on Ajio is during the Big Bold Sale and the Mega Diwali Sale, when there is 50%-90% discount on various clothing categories. The Big Bold Sale is the largest clothing sale on Ajio. The festive shopping at the top brands can be done with the big discounts during the Mega Diwali Sale.
When to buy clothes on Amazon? The Great Indian Festival Sale on Amazon is one of the biggest sales to buy clothes with 50%-80% discount. The Black Friday sale has price drops on the global brands, making it easy to buy the premium clothing. The Wardrobe Refresh Sale is the clearance sale that has high discounts on almost every clothing category.
When to buy clothes on Flipkart? Flipkart has Big Billion Days sale, where there is up to 90% off on clothing. At the End-of-Season sale, which is in June and December, there are bigger discounts on the seasonal clothing.
Even if there are big sales on different platforms, those are once a year. In addition to this, there are other best times like the flash sales, monthly sales, and more that are great for getting discounts. Take a glance at it before you head to buy clothes.
Flash sales, Deals and more
Whenever you are randomly shopping for clothes, look for the flash sales and deals on the different platforms. Check for the following offers that can save you more money.
- Some of the platforms have limited-time flash sales with discounts on different clothing categories. Like Myntra, Ajio, and Amazon have the “Grab or Gone Deals“, which are the late-night flash sales for a limited time.
- Some of the shopping platforms, like Flipkart, have “Month-End Fashion Sales“. These sales are in the last week of the month, with 40%-80% off on different branded clothes.
- While you shop during any sale, whether it’s a late-night sale or an early morning sale, shop in the starting hours of the sale. Shopping late in the sale will have fewer options to select from, a shortage of sizes, and fewer color options.
- Use the coupons for clothes, bank discounts, and other offers to get the maximum discounts. Adding the offer to the existing discounts during the sale can give more
Further, have a look at additional offers that can give you discounts.
More Saving Strategies To Buy Clothes
With the exciting discounts from the sale, there are some more ways that can give you additional discounts.
- Bank card discounts: Most of the shopping platforms offer extra discounts when payments are made from credit cards or debit cards of SBI, HDFC, Axis Bank, and a few others. For instance, Flipkart offers up to 10% instant discount when payments are made through Axis, HDFC, and IDFC First Bank credit cards.
- Cashback offers: The shopping sites offer up to 10%-15% or more cashback on top of the sale discounts. Like, occasionally, the Amazon fashion offers up to ₹200 cashback in the Amazon Pay account on orders that are above ₹500. Similarly, you can check for the cashback offers on different platforms to save additional money.
- First order discount: Creating a new account on a shopping site can give an additional new user discount. You can get immediate discounts on the first order with the sale discounts during checkout. For e.g., Ajio offers up to ₹400 discount on the first order on the minimum first purchase of ₹1299.
- Member Early Access: Signing up for the membership of the shopping platforms can offer you early access to sales and deals. Many platforms offer special deal prices to members with extra discounts on them. If you look at the Amazon Prime Membership, the Prime members receive exclusive discounts during sales, early delivery, and specific sales like Prime Day.
- Discounts at Shopping Apps: Shopping for the first time from the shopping app of a clothing site can also offer an extra discount. Also, many times, there are app-specific deals and discounts on the shopping apps. Like, Ajio offers up to 33% extra discount to first-time app users with the specific Ajio coupon code.
- Gift Cards: Certain platforms like Amazon, Myntra, and a few others offer gift cards that can be bought at discounted prices. These gift cards can be used while buying clothes to reduce the total cart value.
- Coupons: The shopping sites many times offer specific coupon codes for clothes that can be used to get an extra discount while shopping. Using a coupon code can give an instant 10%-25% or more discount on the cart value. You can search for such a coupon code for different shopping platform at one place on CouponMoto. It’s easy to find coupons for clothes on CouponMoto and use them freely to get discounts on clothes.
- Coupon App: With the hassle of finding valid coupons on different sites, you can get all the available coupons and deals in one single coupon app. The coupon app, like Bribbo, is a platform that has the latest coupons and deals for clothes. At the same platform, you can buy clothes at discounted prices by applying the available coupon codes.
Stacking Offers for Double Saving
As discussed above were all the offers that can be considered while buying the clothes to save money. And interestingly, you can stack the coupons with other offers to get the extra discounts.
Let’s take a closer look at this to see how it could be done.
i. Coupon + Sale discount: While shopping for clothes during the sale, you can add a suitable coupon code to it during checkout for maximum discount. For e.g., consider you found a dress with 30% off at the Amazon Great Indian Festival sale, and you also have an Amazon coupon code offering 10% discount. Then you can buy the dress with a total 40% discount just by stacking the Amazon Coupon code on the discounted dress in the cart during checkout.
ii. Coupons + bank offers: You can stack the coupons with the bank offers, too. While making the purchases on the shopping sites, look for the bank discounts. If you are eligible for any bank discount, then you can stack a coupon code on it before payment to get an extra discount.
iii. Major sale + Coupons + bank offer: you can use the coupon on top of the sales discount and bank offer together to get the highest possible discount on the order. You can save the most on clothes by shopping during the biggest sale discount and stacking the coupon code with the bank offer.
By stacking offers while buying clothes, you can definitely save 15%-20% or even more than the usual discounts.
Quick saving tips while buying clothes online:
- Shop during End of Season Sales and Festive Sales for deeper discounts.
- Add the items to the cart and wait for the extra discount offers from the shopping platform.
- Shop at the early hours of the sale, as there are more clothes options and sizes available that might go out of stock later.
- Use the coupon codes for clothes online to get extra discounts.
- Stack the clothing coupons with the sale discount and bank offers for the maximum discounts on the cart value.
- Use discounted gift cards on your shopping cart for quick savings.
- Download the clothes shopping apps for the exclusive app discounts and app-only offers.
- Avoid buying clothes right before any major sale on shopping sites.
A view about best time to buy clothes online
When you are shopping for clothes, surely look for the good quality clothing brands and the latest clothing styles. But consider buying the clothes during the major sales, like the Myntra End of Reason Sale or other festive sales like Amazon’s Great Indian Festival Sale and Flipkart’s Big Billion Days. Shopping during these sales can give 50%-80% discounts on different clothing categories.
In addition to this, also check the bank offers, coupons, and other offers. These offers can be clubbed with the sale discounts to save maximum while buying clothes.
Also, keep a check on flash sales and limited-time deals, which offer deeper discounts for a short time.
At the end, you must get the most benefit from the available sales and offers while buying clothes. The more you shop during the major sale periods, the less money you need to spend.
If you wish to enjoy money-saving and frugal online shopping every time, check out this article: 10 Online Shopping Tips for Smart and Safe Shopping.
